VPNs provide privacy, anonymity and security for users by creating a private network connection across a public network connection. So – how do we get around these restrictions? Being halfway through a totally addictive series and then losing access by crossing a border really blows – but it’s even worse in reverse! Netflix, for example, serves up completely different movies and TV shows based on the country you’re in. You may also find that you’re barred from websites or content depending on your location. Or – living there, and finding it difficult to stay in touch with your international friends. We get that there’s not much travelling going on right now, but imagine going to Shanghai on a business trip and being unable to check your email and calendar or access important travel and work documents. In reality, we couldn’t reach out to influencers and media in the way they preferred a huge part of the job!Ī bigger problem – the Chinese government blocks each and every Google domain, including Gmail. My old workplace (a PR agency) blocked Facebook and Twitter, ostensibly to prevent employees from scrolling and chatting on the clock.
This is often done in a heavy-handed way, either by using algorithms to blanket ban entire subjects/categories of content or by blacklisting entire sites. However, it can be extremely frustrating when your school or office blocks you from accessing certain websites. While the former is annoying – after all, ‘if the product is free, you’re the product’ – the end result is just targeted ads, and, perhaps, overinflated prices.
It’s likely that your online behaviour is being logged by social media platforms for the purpose of selling you to advertisers, and governments, educational institutions and companies know precisely where and what you’re browsing.
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